Brain rot | Dr. Segun Adu Explores Parts Of The Brain Being Affected

On this episode of SmarterCEO talk, Dr Segun Adu explores "Brain rot." A modern phenomenon slowly damaging our brains.

Brain rot describes what happens when we overconsume low-quality digital content. That means endless Social media scrolls, binge-watching, doomscrolling and similar habits.

While this might seem harmless, even fun - our brains pay the price.

You start to notice:

- Your attention span gets shorter

- You can’t focus on reading books like you used to

- Or you feel mentally foggy and unmotivated

Now you might think: “So what? Everyone’s doing it.”

But here’s the danger—we’re outsourcing our thinking to devices and algorithms. And when we lose that, we don’t just lose productivity.

We lose agency. We lose self-awareness. We lose the very thing that makes us human.

Here’s the good news: Brain rot isn’t permanent.

Your brain is plastic. It can change. It can heal.

But you have to train it—just like a muscle.

🎥 We explore:

📌 The brain’s reward system and how dopamine gets hijacked

📌 The key parts of the brain being impacted

📌 How social media companies are using a calculated approach to keep us hooked scrolling endlessly

📌 How these habits slowly shrink attention, fuel anxiety, and gently weaken cognition

📌 AND 5 science-based ways to break the cycle and protect your brain

📲 Share it with someone who cares about brain health!

#BrainHealth #Brainrot #doomscrolling #CognitiveOffloading #AIvsBrain #NeuroscienceExplained #MemoryLoss #HumanBrain #DementiaAwareness #MentalFitness #HealthyAging #SmarterBrains #NeuralNetworks #smarterceo

References mentioned:

- Dr. Anna Lembke: "Dopamine Nation"

- Journal of Behavioral Addictions (2019)

- Dr. Robert Lustig: UCSF research

- Computers in Human Behavior (2017)

- Nature (2020)

- Dr. Merzenich: UCSF neuroplasticity research

- Dr. Larry Rosen: California State University

- Psychological Science (2018)

- Dr. Frances Jensen: "The Teenage Brain"

- JAMA Pediatrics (2021)

- Dr. Jean Twenge: San Diego State University

- Dr. Marcus Raichle: Washington University

- Mindfulness (2014)

- Dr. Judson Brewer: Yale University

Full video below: